Client: Hyundai
Hyper Island Student Project

Module: Run a Creative Business

My role: Concept development, group facilitation, research, idea

Project Description: Get US viewers more involved with the World Cup by creating an experience that will engage them with the game and make them feel connected to their team.

Observation: Generally speaking, for most US viewers of the FIFA World Cup, the event does not command the same level of enthusiasm and passion as compared to the rest of the world. But with time soccer has gained popularity among Americans, becoming one of the most watched sports in the US.

Solution: Bring fans together by creating a platform that engages them with the event and motivates them to support their team through an offline installation and an online platform.

Go to the website, there you will have the option of recording a video or audio in support of your team

After submitting your recording, the system will match it with other submissions and categorize it by country.

If it’s a team chant, we could match them by decibels, therefore recreating the audio experience of a football field.

A heat map or chart could be recreated with this data, therefore visually presenting which team has the strongest support and which one have the active fans on the platform.

User will also be able to follow the games and comment on twitter feeds with supporting fans and competing teams through the platform.

Every time the team you support make a goal, you will receive a notification on your mobile. In that moment you will be able to share your shout with other friends on Facebook, creating a chain of shout supports.