I was tasked with creating a logo for an inspirational speaker. She wanted something that reflected her personality and her mission to spread joy.

 

We went with the sun image as an ode to her first name. The color purple was chosen because of it's connection with royalty which is a nod to her last name. I suggested this specific shade of purple for it's vibrancy.The gradient and slant to her name gives a sense of boyancy and movement which is a nod to joyfulness.