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    Packing for Tea
Taste Tea
Packaging for an exclusive brand for Sainsburys.
These are my images for my mock up design for tea packaging. The target audience is the younger generation, teen - 25 years, rather than the older market that tea is usually associated with. The design is based on brightening up your day. I didn't want to concentrate on just breakfast, so I used a dark background and digital light, which hopefully appeals to a younger audience and can be associated with evenings or nighttime.