This is a relaunch campaign for Life Saver’s Mix-O-Reds Sours gummies. By utilizing an interactive microsite, Twitter, Snapchat, and a Times Square installation, consumers will have the opportunity to interact with the brand and promote their exclusive love for all of the red gummies. The campaign targeted men and women between the ages of 21 and 29, who were gifted with the "Peter Pan Syndrome." These are people who are still young at heart and will never fully grow up.

 

This microsite below has been fully coded with HTML, CSS and Javascript.

 

To start conversation, there would be a giant installation in Times Square that is completely digitally interactive with Twitter and the microsite. The "Flavor Saver Installation" would be a plexiglass Life Saver, with “Life Saver" in LED lights. It would be placed in the heart of Times Square where red liquid will either fill or drain it in response to color-coded tweets via Twitter. This installation is complete with a vending machine base that is controlled by motion sensors and those who visit the mini site’s “Live” page.

 

We created a full Twitter page and Snapchat feed to go along with this microsite as well.