Project in response to RSA Innovation for Charity brief - create a new way in which people can donate to charity. 

 

The solution: create a cheeky way in which you can literally pay for your bad deeds.

How it works: You sign up as a volunteer for the BAD foundation. As a volunteer, you compromise to donate for every time you do something cheeky. You'll receive BAD merch along your journey to becoming mad bad. All of the donations collected are sent to the charity of the volunteers' choice.