Marketing campaign for the Norwegian Opticians’ Association, including a complete visual identity with logo, colors, typography and design guidelines. We created printed and digital content including a campaign website, brochures, rollups, giveaways and flyers. We arranged a popular Instagram competition: “Design your own glasses”, giving the visitors to the stand free white sunglasses. The students then decorated them, took a snapshot with their mobile phone and posted the images on Instagram. Three winners got a gift card at opticians. The campaign received huge feedback – The course have had a 90% increase in applicants since the campaign began in 2013.