Tokyo Fixed is a UK-based company which produces clothing and accessories for cyclists.
While redesigning their logo and identity, we should solve some particular issues. The logo should be easy to apply to different items, it should have both symbolic and text versions and have connections with a Japanese theme. 
The primary inspiration for the logo is the structure and style of Japanese seals. 

The new logo is easy to apply on different items of different shape and size; it is transforming easily, but still remains recognisable. It is a kind of a construction toy with many possible modifications. 

Our another project for TF: Fire & Arrow pattern design

UPD: Unfortunately, the brand was closed in September 2017, but anyway it was a really great collaboration.
 
 
 
        Photos: Tokyo Fixed


Pattern designs by Tokyo Fixed and Kinoko.




 
 
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Tokyo Fixed
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6792
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Published:

Tokyo Fixed

Visual identity for Tokyo Fixed.
597
6792
28
Published: