C O A S T E
Coaste is a boutique beachwear store that brings together a diverse range of fashionable beachwear with the emphasis on glamour and style.
Coaste is a boutique beachwear store that brings together a diverse range of fashionable beachwear with the emphasis on glamour and style.
The identity draws inspiration from the coastal line and the bright sunny climate of its location, evolved into a simple wave form alongside with bright colour palette and patterns. The design system provides a flexible identity that can be easily adaptable and used across the collateral. A modern uppercase sans serif logotype suggests a high fashion conventions of confidence. Bright colour and patterns reflect heat and breeze. Bold layout that mixes fashion cues and playfulness is delivered in the collateral. Uncoated material and the gloss of a foil print finish mirror those of the high fashion industry.
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