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    Name&Name's work for Google Thailand, Malaysia and Indonesia. A project to explain best ways to mix new and current advertising media, which led … Read More
    Name&Name's work for Google Thailand, Malaysia and Indonesia. A project to explain best ways to mix new and current advertising media, which led to the idea of Google Ad Recipes. The project begins with marketing managers across Thailand, Indonesia and Malaysia, receiving a direct mail box that can only be opened with a Google Search, leading to a Google Search Results Advert, linking to a YouTube video. The YouTube video invites the marketing managers to Ad Recipes Day and gives them the box code. This journey let marketing managers experience two examples of Google's advertising platforms in an interesting way. Inside the box was an instant noodle kit, with each ingredient labeled as a different media and an explanation of the Ad Recipes project. Along with the Ad Recipes direct mail and video script, the project identity, icons and key visuals were all created by Name and Name Ltd. Read Less
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