Socle Diner is located in the basement of an office center. It successfully combines a traditional American cuisine and a coffee shop with the highest quality coffee. The restaurant’s menu is focused on burgers, grill and coffee-based drinks. The diner is designed for 110 seats. It takes the guests back to the 80s and gives an opportunity to penetrate into the history and aesthetics of a classical American diner of the previous century. Visual branding is designed to emphasize and complement the vintage component. For example, we used some compositions made of neon tubes, which are now produced only by a few companies. The main interior materials are wood and bricks, and the basic material for corporate style is craft paper. The whole corporate style is designed in a classical color scheme of traditional American diners: the predominance of red, white and black can be traced in all branding elements.