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    Dettol is a global household brand famous for vanquishing 99.9% of all germs. Having waged relentless, merciless battle against the germ menace o… Read More
    Dettol is a global household brand famous for vanquishing 99.9% of all germs. Having waged relentless, merciless battle against the germ menace over the years, Dettol has finally won. In lieu of this triumph, we no longer need to cower behind germophobic paranoia. This, through this integrated campaign, everyone is now encouraged to laugh in the face of danger and be invincible. A character named Jeff embodies bravery and courage in the face of danger. Jeff is introduced through a series of radio ads, print ads and a YouTube video. Other contact points include a direct mailer intended for various influential members of the media, as well as an ambient interactive element using motion-sensor technology. Drawing inspiration from the gaming world where characters are immortal, the art of the pixel is celebrated throughout the campaign. The invincible have nothing to fear. Read Less
    Published:
CAMPAIGN OVERVIEW.
RADIO AD 1.
PRINT AD 1.
RADIO AD 2.
PRINT AD 2.
RADIO AD 3.
PRINT AD 3.
DIGITAL ELEMENT (YouTube Ad)
"Danger Legs."
DIRECT MAILER
In context.
AMBIENT ELEMENT.
"Danger Legs in the public space."