Moon Rocks is a clothing store from San Sebastian – Donostia, born in 2001.
The moon represents the main symbol of the brand, as a metaphor of freedom, nature and passion for life.
This way of thinking is expressed throughout all the brand´s actions, including their product designs.
Over the years the brand has grown into a solid company with stores in Europe and Asia.
There was a need to refresh their image as well as to push forward and reactivate the online store.
The project focused on delivering a new brand identity that was able to tell Moonrocks lifestyle story in a simpler way to the customer. It was also very important to build a common frame under which an eclectic collection of products could fit well,
being able to highlight the common proposition they all have.