This shoe box design was created JeffreyCampbell Shoes. I selected Jeffrey Campbell because I love the unique,creative, bold colors, styles and design. The brand is all about a tremendouslove for shoes by those with a creative sense of style. I wanted to show offtheir unique, artistic style by creating watercolor and hand-drawnillustrations. This is a box that would be in a boutique for when you want togive (or receive) Jeffrey Campbell shoes as a gift! I designed it this waybecause shoes are a gift that you buy yourself and it should feel like openinga present. I also added a scratch-off element under the lid to provide aninteractive experience. When you scratch it off, it reveals a fun quote aboutshoes. I utilized the Jeffrey Campbell signature in combination with my illustrationwork to create a bright, memorable, and iconic box design.