This company enable home appliance stores that do aren't affiliated with Euronics to receive products from them, with the goal to sale to the consumer. In other words, Neocuris do not intended to engage or interact with the end user, but with professionals that provide stock to the shops and with the equipment stores that sell home appliances. Neocuris is a buffer between the Association of Authorized Agents (the retails stores), and Euronics (the provider of stock). It's a company that intends to buy and distribute specific products to various shops. Without Neocuris, shops that aren't part of the Euronics group would not have the opportunity to obtain their home appliances and consumer electronics.
The concept behind logo comes from the idea of moving and giving directions to the products, giving a sense of logistics and operations to small electronic shops, stocks and shipping goods. Using the arrows as symbols of direction, provides the visual feel of purpose and planning that is needed for the type of logistics that Neocuris works.