Clovers is a Melbourne-based music duo.

Rather than creating a single, definitive logo, we opted to take a holistic approach to the branding and create a warped-text identity inspired by cheaply-printed, mass-produced, large-format gig posters that rely on one or two-colour printing.

The result is that the Clovers logo text is always 'reversed-out', where the extruded part actually forms the basis of the logo, and, inspired by recreational usage of MDA and LSD, never appears warped in exactly the same way. You'll see here that each representation of the word Clovers is warped in a different manner, but a consistent visual identity is created nonetheless.