Social Butterfly is a campaign to help people to do their part to save endangered UK Wildlife. The campaign has an app which is completely free to download which helps you to do your part, containing things such as ways to make animal homes and feeders out of recycled objects and a social networking site so that you can talk to other Social Butterflies. The app also has a camera so that you can take photos of your creations and upload them onto the app, uploading them onto the app also allows them to be shown on interactive billboards which are playing the campaign with your name.