Haya Baqaeen's profile

BRANDING AND ADVERTISING- VISIT JORDAN

The reason why I chose this slogan:
I have done a survey about Jordan and asked people from different countries if they would like to add visiting Jordan to their bucket list and most answers were: "Of course not, I would not like to visit countries that support terrorism."
I was shocked and felt desperately in need to change the way they see Jordan or any arab country. On the other hand I asked people that visited Jordan if they loved their experience here and their answers were very positive.

There is a meaning behid this slogan "Change your lens. Change your story." which means change your perspective or the way you see Jordan "Arab countries" so you add a great experience or story to your life to tell the people about when you visit Jordan.
BRANDING AND ADVERTISING- VISIT JORDAN
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BRANDING AND ADVERTISING- VISIT JORDAN

Branding and Advertising for tourism in my beloved country Jordan. - Branding and Advertising course -

Published: