Escapes is a luxury travel and lifestyle company based in the middle east. Their team approached us looking
to create a branding system with modern sensibilities that targeted a largely affluent clientèle
and was inspired by the beauty of travel, fashion and an effortlessly chic lifestyle.
With a competitive environment already saturated with companies looking
to target the same audience, it was important for us to achieve a brand identity that
was unique, memorable and showcased a compelling differentiation from all other agencies.
We created a logo with a unique footprint: four interwoven keys, each with the letter "E" hidden
within the motif. The result is simple, iconic and evokes the feeling of unlocking a special
secret for those 'in the know'. The motif was then extended to a proprietary pattern
that took the same principle of monogrammed patterns seen in high fashion brands,
but usable on items like stationery, interiors, etc...