Stage for Kids

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Stage for Kids

Corporate Identity

Stage for Kids is a children enrichment playhouse based in Singapore. Their primary program is Arts and Drama however they also provide services such as tuition, cooking and arts appreciation. This project is to help the brand create a stronger brand presence by using consistent brand elements hence creating stationeries, website, promotional items and a brand manual guide for Stage for Kids.

The logo brings forth Stage for Kid’s company mission and values. A combination of a pencil and a tent symbolises education, arts and drama and the other programs that Stage of Kids offers within their company. The colours used represent our brand values. Purple, the colour for creativity and imagination, symbolise Stage for Kids as a magical place where children can have fun. Pink, a tint of red, stands for confidence and courage without looking too harsh. Yellow signifies the fun, friendly and optimistic attitude that we pledge to embrace in all aspects of our operation. Turquoise, a mixture of green and blue, represents education, teamwork and universal love. Graphic elements such as the Crayon stroke flag emphasises on the children that Stage for Kids is providing their services for and the open door represent the welcoming attitude that we have. The use of Rounded and fun typeface helps to soften the overall look of the logo and exudes a friendlier vibe.