Audiophile
High-End Audio Design DNA
Aligning product besign, brand and communications.
The UK hi-fi industry has always been particularly strong and WMP was invited to help one of its finest brands with its innovation process.
With a strong track record in designing audio devices, WMP’s team was invited to facilitate an ideation workshop for an established British audio brand. The workshop explored how product design and technology aligned to the brands unparalleled reputation could help them to increase market share.
The workshop also explored how marketing and communications could take advantage of digital/social media and ideas around better coordination of distributor and consumer campaigns in order to boost sales.
WMP also produced a vision for a future product portfolio inspired by some of the insights from the ideation workshop.
