Diagnostic Radiologists' Christmas Card
Diagnostic Radiologists' Christmas Card
Holiday greeting for a medical specialty practice
Diagnostic Radiologists, P.C. is a medical specialty practice affiliated with Adventist Health in Portland, Oregon. The physicians sought a holiday greeting card that would be fun, yet professional, to thank other physicians for their referrals and to announce a $2000 donation to Oregon Food Bank. Due to the heavy demands on the physicians' time schedules, we were asked to reuse existing photos, rather than attempt to schedule a new photo session.

The final solution placed head shots of the physicians inside holiday ornaments on the front of the card, which opened to a signed holiday greeting on the inside. The Oregon Food Bank announcement was printed inverse on transparency stock to closely resemble an X-ray film, and included as an insert inside the card. To further add to the authenticity, the entire package was mailed in a 5 x 11 envelope designed to look like an X-ray mailer.

Special thanks go to Wendy Crist, practice manager at Diagnostic Radiologists, P.C., for her patience and help in making this project possible, and to Jim Gotchall, J.B, Gray & Son Quality Printing, for the extra effort necessary to achieve flawless execution. In my 25+ years in graphic design, this project surely ranks as one of the most enjoyable.
Diagnostic Radiologists' Christmas Card
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Diagnostic Radiologists' Christmas Card

Holiday greeting card for a specialty medical practice.
41
345
0
Published:

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