2015 marks the 40th year since the first wave punk movement truly kicked off in Britain and America. The 'Aftershock' exhibition is an event that celebrates not only the history of punk but also the lasting legacy it has created over the past 4 decades. The branding and visual language of the exhibition has been developed from the idea that punk's initial impact has caused tremors throughout a number of disciplines that have developed over time, influencing the way areas such as art, fashion and even other genres of music have evolved. While the exhibition's design is meant to be reminiscent of punk's aesthetics it has been developed to have a more updated look to demonstrate the relevance punk still has today.