Lucha is a brand that sells various items based on social issues around the world. This kit is a set of booklets that teaches about a number of revolutionary leaders in the Americas. This project highlights the EZLN booklet that focuses on the Zapatista movement situated in Chiapas, Mexico.
While teaching about diverse leaders, this kit is meant to educate about freedom movements around the world and inspire to be a rebel at heart. By exposing the struggles of different people in different areas of the world, Lucha hopes to teach the reader that the struggles are the same.
The hand done logo was done imperfect to reflect the street-like, grassroots culture and reflect the movement’s humble beginnings. A conscious decision was made to focus on the powerful words of these revolutionary leaders. Large type was used to make this a focal point and allow these messages to be easily read. The booklets are printed with colors reflecting each leader’s culture. Stencils were produced and included in the booklet to encourage action and activism, furthering the message and cause of these revolutionaries.
