Branding & Promoting
a Small Restaurant with a Tall Order
a Small Restaurant with a Tall Order
The Story Behind the Logo
Callie is a small town local celebrity; not because she's rich or well known outside of her community, but because she is a phenomenon of success. Born with challenges that would cripple most of us, with the help of her amazing family and community, Callie has managed to accomplish things in her life that most special needs children with her abilities cannot; things like graduate high school, become the Homecoming Queen and march in the Homecoming Parade at her high school!
So when I was approached by her family to create an identity for an establishment that would cater to Callie and other kids in her community with disabilities AND would serve as a town family focal point, I jumped at the chance! Callie was the inspiration behind a little restaurant in a little town that would create a warm, learning atmosphere to teach and provide an opportunity for special needs children to work and learn to live rewarding lives.
Every element of the logo reflects something Callie loves: hotdogs, the name 'Callie's Alley' and bright colors. The secondary color, 'Alabama Red', is even her family's favorite color and serves as the background for all collateral and restaurant features.
Callie is a small town local celebrity; not because she's rich or well known outside of her community, but because she is a phenomenon of success. Born with challenges that would cripple most of us, with the help of her amazing family and community, Callie has managed to accomplish things in her life that most special needs children with her abilities cannot; things like graduate high school, become the Homecoming Queen and march in the Homecoming Parade at her high school!
So when I was approached by her family to create an identity for an establishment that would cater to Callie and other kids in her community with disabilities AND would serve as a town family focal point, I jumped at the chance! Callie was the inspiration behind a little restaurant in a little town that would create a warm, learning atmosphere to teach and provide an opportunity for special needs children to work and learn to live rewarding lives.
Every element of the logo reflects something Callie loves: hotdogs, the name 'Callie's Alley' and bright colors. The secondary color, 'Alabama Red', is even her family's favorite color and serves as the background for all collateral and restaurant features.
