The Levis billboard illustrates the notion of "We are all workers" by constantly breaking down and rebuilding the typography placed on turning cogwheels. Billboard installed in SoHo NYC.
To view the full case study click here​​​​​​​.

Art Director: Stefan Sagmeister
CREATIVE DIRECTION / CREATORS: Timothy Goodman + Jessica Walsh
Levis Kinetic Billboard
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Levis Kinetic Billboard

Concept / design for a typographic installation billboard at Houston & Lafayette in Soho. Art Director: Stefan Sagmeister
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25492
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Published:

Creative Fields