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  • About

    About

    Probably the most successful campaign the Polish Red Cross ever ran.
    Published:
Client: Polish Red Cross
Agency: Cheil Poland
Credits (creative): Marcin Talarek (Creative Director), Maciek Kozina (Copywriter), Wojtek Kowalik (Art Director)
Awards: Cannes Lions, D&AD, One Show, Polish Ad Club (KTR), Innovation Award, Golden Drum

For the Polish Red Cross we introduced a new way of making donations. In participating restaurants customers could cross their cutlery after the meal (inspired by the Red Cross emblem). This signalled the waiter to add 5 PLN (1.5 EUR) to the bill. The donation was transferred to the Polish Red Cross and was enough to buy a hot meal at a school cafeteria for a poor and malnourished child.