PRINT
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In late 2016, lifestyle editorial VCTR Magazine approached the designer to re-design the struggling zine. The objective was shifting the creative direction to support a photography driven editorial model, while focusing on bringing in a new younger target audience. The new direction features generous white space and emotive imagery to create a more organized feel that highlights storytelling while keeping the design unobtrusive.
DIGITAL
Catering to a younger target demographic, it was essential that VCTR have a digital presence. Based on the high mobile traffic of VCTR’s target market, a mobile-first design approach made the most sense. In addition to tactile navigation and sophisticated animation, VCTR’s digital presence shares the print platform’s aesthetic – duotone photography, easy to read type, and generous white space, which lends itself to storytelling.
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