My friend Louis Amiot needed a branding for his name in order to develop his various projects and have his own identity. He called me to help him and, as we work together at the same school and we get on really well, I said "OK np dude".
 
My main goal was to find the right identity for him and to make something bright and delightful.
He really loves things which make us think about luxury and elegance.
Therefore, let me show you the branding that I come up with for Louis Amiot.
First, I decided to draw the initials of Louis Amiot and see what could be possible or not with theses letters. I also wonder how is Louis (his personality, what he wants to show...).
And I remembered as well  that he liked how logo can be designed : handcrafted and smooth. My first attempt looks something like this.
First draft with the initial of Louis Amiot.

Eventually, after trying and composing some logotypes, I finally took this one which is simple and seems handcrafted.
The logotype for Louis Amiot.
After creating the logotype, Louis told me that he needed a business card to help him keeping contact with people.
So I made one for him with one specificity: the shape of the card has been calculated with his head.
I know it sounds a bit strange but you will understand it with the following example.
Business Card of Louis Amiot : The original one (Recto)
The way it has been thinking and designing.
The Business Card of Louis Amiot : Sober with elegance (Verso)
Branding - Louis Amiot
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Branding - Louis Amiot

A Creative branding made for my friend Louis Amiot.
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