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YRF Enchanted Journey [Switzerland]

The YRF Enchanted Journey Logo
The YRF Enchanted Journey is a tour created for tourists or fans of Yash Raj Films [YRF] who want to go on a magical journey through famous locations in Switzerland which were captured in multiple popular movies of YRF.

This logo was created with simple and straight-forward lines that would instantly connect the mountains, synonymous with Switzerland, and YRF. Fortunately the colour combination of Swiss Icon and YRF Logo are same [Red - White] so it worked well in blending the communication across different media in Switzerland.

Merchandise:
An unique chocolate box collection of Swiss Chocolates was made exclusively for the YRF Enchanted Journey. These Swiss Chocolate wrappers are printed with multiple popular shots from some of the most famous songs from Yash Raj Films' shot around Switzerland. These were created to be sold to tourists who would take the YRF Enchanted Journey Tour in Switzerland.

The chocolate box also included DVD for YRF and India's longest running movie - Dilwale Dulhaniya Le Jayenge, which was a Rom-com shot 50% across Switzerland.

The Gold was foil printed on Red matte paper which gave it a premium and collectible look.


YRF Enchanted Journey [Switzerland]
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YRF Enchanted Journey [Switzerland]

A brand created for Switzerland to use YRF Movies as a Holiday Package in Switzerland. Tour will take you across the places where many famous son Read More

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