The goal of the EWS WWF Corporate Membership Programme is to get more businesses to join in helping conserve biodiversity and tackling the ecological footprint. Rather than using a regular brochure to explain all there is to corporate membership, a QR code has been devised on the sleeve of the brochure/poster that leads you to a video of a turtle swimming in the ocean. This is far more engaging and further cements the call to action. Inside the sleeve - instead of just getting a membership form - detailed infographics about the future of UAE wildlife and habitats also double as a poster that companies can post in their offices.