In an effort to simulate the benefits of holding a Nike Fuelband in their hands, I came up with this fullscreen interstitial ad banner. The Fuelband instantly responded to their every hand movement, spinning in space basd as they tilted their device. On the iPhone the product was actual size.

I accomplished two different tasks with these units. The expanding banner on top allowed the consumer to explore the ergonomics of the Nike Fuelband and switch between all three coloways on offer. The brand video ran in the banner below and I had the video scrubber gradate from red to yellow to green, just like the progression of the lights on the interface of the Nike Fuelband itself.