UX + UI design + motion design + web design + sourcing + project managment for the 2014 Lexus IS iPad app, HTML5 app and Adobe Flash app (for internet explorer 6 users). Winner of a 2014 Gold Addy.
Over 80 videos shot in secret of the car and its features with the only IS in the country. The car was shipped from Japan to our offices. Several ninjas may or may not have guarded the car while we filmed. I'm not at liberty to say.
We built an Augmented Reality System that used the iPad's camera to allow a user to point the device at a feature in the car, such as the radio, which would then play video on the screen showing the user how to opperate the feature. It was some Iron Man level technology. Like magic.
We UV Mapped the vehicle's interior space to allow the user to explore the vehicle by moving the ipad around. We also mapped several other vehicles (BMW, Audi and Mercedes) to give the user a way to compare the Lexus IS to comparable models from other manufacturers. It gives the user the feeling of being in the vehicle and looking around.
