RISE ABOVE is a boutique bakery concept which fuses sleek and minimalist design with rustic and traditional bakery style elements creating an unusually functional and visually engaging experience.
The brief was simple. The design had to compliment the artisan quality of the bread and highlight the freshness of the goods on offer.
The concept aims to bring out the theatre and art of baking giving the bakers and artisans a stage to showcase the craftsmanship and the freshness of the products. In a complete shift from old and predictable bakery design this design puts the kitchen at the front of the space with a large horizontal viewing window from the street. There is little bread to see from street level - rather it is the performance of the bakers which offer the pull to draw people in who are curious to see the finished works.
In three words, the idea behind the concept is Honest, Playful and Engaging.
Two of the main features of the design play big parts in providing a memorable visitor experience. Firstly, entry and exit is through the 'bread cave' - a curving cobble lined walkway providing an interesting transition between street and shop. Speciality breads can be found framed on the walls establishing a vibrant contrast giving them full attention.
The brief was simple. The design had to compliment the artisan quality of the bread and highlight the freshness of the goods on offer.
The concept aims to bring out the theatre and art of baking giving the bakers and artisans a stage to showcase the craftsmanship and the freshness of the products. In a complete shift from old and predictable bakery design this design puts the kitchen at the front of the space with a large horizontal viewing window from the street. There is little bread to see from street level - rather it is the performance of the bakers which offer the pull to draw people in who are curious to see the finished works.
In three words, the idea behind the concept is Honest, Playful and Engaging.
Two of the main features of the design play big parts in providing a memorable visitor experience. Firstly, entry and exit is through the 'bread cave' - a curving cobble lined walkway providing an interesting transition between street and shop. Speciality breads can be found framed on the walls establishing a vibrant contrast giving them full attention.
The second, leading on from the cave is a floor to ceiling high bread wall. While the interior architecture cannot be made out of bread itself this close visual link was designed to give the effect as best it could. An aluminium structure comprises octagonal housings for oven proof custom made trays which fresh bread is baked in. The trays are taken out of the oven and slotted into the housings wherever the bakers please and create genuine wow factor and intriguing visual impact. The whole idea of this structure is to make a giant sample wall where customers are free to tear off bits of bread to sample at their choosing [there is only one rule - sanitize your hands before touching] .
The clients' belief behind the great taste of the product gave this ethos - "the best way to sell food is to let the taste do the selling".
Various breads are baked throughout the day and selected for the sample wall along with 'living trays' - fresh herbs grown in water holding trays. These are used to season the bread and also give great colour contrast next to the warm golden colours of the bread.
