The story behind the lines
The genesis of Iro's logo and branding
Re-creation
The iro Agency is a Design and consulting agency that takes a human-centered, design-based approach to helping organizations in the public and private sectors innovate and grow. To underlight innovation we took the design process at the basis. What is one of the foundation of our culture ? The answer was language and especially writen language. So we decided to take it back to the core, why not create a new form of written language ? and this is exactly what we did. We create the three first letters of our new alphabet : I - R - O
One individual = one symbol
Keeping pushing our ideas further, we applied this symbols to the individual. As we are all different and specifque, in the iro language everyone has to be represented by a shape that specifically translates the individuals' personality.
Guillaume Dechambenoit's symbolic representation.
" Together, let's choréograph some ideas..." - iro
