Short + Sweet Malaysia
Founded in 2002 by Mark Cleary, Short+Sweet began as a small festival of 10-minute plays in Sydney, Australia. The festival is a hub to showcase aspiring talents in a highly creative, collaborative and professional environment.
The posters for the Malaysian spin-off are inspired by the vision on providing an open platform for Malaysians to experiment and cultivate a local 'flavour' in the field of performing arts. The idea is to find relation between the ideology of the festival and the colourful, flavourful local produce.
The result: a provocative, bold and stylish identity. Short and sweet, just like Malaysian's favourite snack.
“The first canvas was the human body, and by decorating it we have continued to create and express our identities ever since we became self-aware”