Highrise Theatre was formed with a goal to engage with young people of the UK, the XBox generation, and raise awareness about cultural, social and political issues through theatre. As theatre is traditionally perceived as a pastime of a more affluent older audience, their visual identity needed to separate them from this preconception.

 

Given that council estates are the stage for many of the issues Highrise wishes to emphasise, and also the inspiration behind their name, the chosen palette was based on colours found in hallways of a derelict London council block.