BTC was launching integration of the beMobile, Botsnet and BTC into a fixed mobile converged company which will enable it to better respond to the changing market environment, meaning that they were going to be offering all their services, (home, Office and Mobile) under one roof. The client wanted agencies to pitch on how that would roll out in terms of the communication. I took the current BTC logo and the beMobile logo and tried to incorporate them such that you have a single logo, which would make communication easier to the general public.
I used the BTC and beMobile colours to create a simplified logo which would represent the convergence
The execution you see below is the portrait execution, where the logo is heavy on the top. You will notice the positive and negative of the logo, representing the white back ground and the coloured background.
Below is the brand architecture using the portrait execution. You will notice the different business units displayed and easy to associte with the mother brand being BTCL.
