To commemorate the 2022 Winter Olympics, South Korea was chosen as the hypothetical host country with
the city of Seoul being the primary representation in a series of graphic campaign promotions. To capture
the cultural essence of Seoul, its signature colors and country mascot were heavily inspired during the
making of its Olympic emblem, medal, pictogram, and tickets.
the city of Seoul being the primary representation in a series of graphic campaign promotions. To capture
the cultural essence of Seoul, its signature colors and country mascot were heavily inspired during the
making of its Olympic emblem, medal, pictogram, and tickets.
