My role was to design and produce the full stationery; four hundred printed floor plans with digital versions for the iPad and to conceptualize the community brochure.
The challenge was to define the community by its outside-of-the-city edge while creating excitement about how the neighbourhood will grow over the next decade. Spot gloss, foiling and debossing was used throughout the folder, business card, letterhead and envelope, creating a clean, soft, and lush experience.
Stationary, brochure, floor plan, layout, data visualization, branding guidelines folder, envelop, letterhead and business cards, vector maps, info graphics, 3D design
Stationary, brochure, floor plan, layout, data visualization, branding guidelines folder, envelop, letterhead and business cards, vector maps, info graphics, 3D design
COLLABORATION: Derek Xu – Super Star Designer and Peter Laird – Art Director
Peter Laird – Logo Design
Christopher Cheung – Copy Writer
Christopher Cheung – Copy Writer
