To 'package' the brand Loop, i resorted to the idea of making a Look book in the form of a vintage paper doll collection. As the Loop fashion brand is aimed at the free spirited young lady that loves to experiment with fashion, i thought this would be ideal! As Loop fashion consists of different decades of fashion, i have made a collection for each. The garments are taken from well known high-street retail shops such as topshop and Newlook- just to get a feel for what the lookbook would really look like. The idea is that the customer can simply pop out the doll/ garments and experiment with different outfits and styles of the past in a quirky, fun way. This would be given out as a promotional item or given to the customer when clothes are purchased in store.