In only 3 weeks students from the branding, management and design departments had to work together and build a fashionbrand from scratch. I took the part of general manager on me and had to guide a group of 29 students. In these 3 weeks we had to create a concept based on a Dutch icon in the catagory Industrial Design. We chose the Revolt Chair as an icon.
With this chair as our icon, we created a concept for the brand identity and from there a concept for the design. We made a businessplan including a financial plan. A lookbook, a 3Dstand and a brandbook were made. 4 looks were created and shown at the event that was held at the end of these 3 weeks.
