Campaign for Nikon Coolpix 2011 summer achieved by Friendly Creative & Strategy Agency
We wanted to introduce the Nikon Coolpix subbrand to it's main target audience, the 14-25 year old youngsters. We made an unique service on the brand's Facebook page, where the users could order partyphotographers for free. The service was available for 3 weeks at the most popular party places in Budapest: Zöld Pardon, Cafe del Rio, Holdudvar and Dürer Kert. In a special Facebook application, the fans were able to book photographers, view their party photos and take part in a sweepstake, where 14 Nikon Coolpix S3100 cameras were raffled... Here are few of the main stages from the campaign:



Citylight print


Citylight print
Card with url
Prize board


Social media landing tab_1
Social media site landing tab_2
Partyphoto application slides
YouTube channel
The promotional video

Creative Director: Mátrai Miklós
Music: Karányi Dani
Account: Kocsiscsák Fruzsi
Art Director: Török Csaba
Cutting: Szilágyi Viktor és Tokay Péter
Vfx: Szilágyi Viktor

Making of...