SEO is a combination of various off-page and on-page activities, to help a website rank on the Search Engine Result Page (SERP). Besides studying the credibility of an SEO company, it’s important that the services being offered in their SEO package is also evaluated before giving the final nod.
A good SEO company will provide at least the following services, as a part of its affordable SEO packages, if not more.
Service offerings of an SEO Package Plan
Website analysis - The preliminary step to beginning SEO on a website, is to analyze the loopholes or roadblocks within its on-page and off-page elements, if any. The website’s architecture, technical infrastructure, and the content management system being used, is critical factors that ensure online visibility. The website analysis will then determine the course of action that needs to be taken for successful SEO.
Keyword analysis and optimization - Keyword research involves surveying competitor keywords, popular customer, supplier and client searches for the industry in question, and then creating a comprehensive list of keywords to optimize the website on. The strategies used to create this list of keywords, may differ company wise. This is a very vital component of an SEO package, as it will have the maximum impact on a website’s SERP rankings.
Building citations and links - Citation and link building are important components of off-page SEO activities, and play a significant role in ranking a website on the SERP. Having citations or backlinks from authoritative websites validate a website’s quality and therefore help it rank higher on the SERP. This process will entail analyzing the website’s current link profiles, its competitor’s profiles, submission of website to quality, relevant directories, networking and social bookmarking.
Content creation - Content being the most important element for search engine rankings will also need to be addressed, within the overall execution of SEO. SEO experts may require content on a website’s one or more web pages to be revised, to be more SEO-friendly. This would entail creating content using the chosen, appropriate keywords, in a specific density, and in a natural way. This would not only make the content of value to the website’s visitor, but also to the search engine. Besides, website content, the SEO company may also offer standard blogging services, wherein they would be regularly posting fresh, relevant content that would be of interest to the reader visiting the website.
Social sharing - Social sharing would involve sharing content created for the website, on social media platforms, through Facebook posts, Tweets, Google+ shares, etc.
So, while looking for affordable website SEO packages, ensure the above services are offered to you, as they are fundamental and vital steps to effective SEO. A balanced combination of the above services is crucial to yield profitable results from your SEO activities.
What other services you think should be included into an basic SEO package? Share them with me in the comments below.
