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    The main feature of this visual identity is a system of pictograms which depict animals living in Cracow Zoo. This solution affects logo. It allo… Read More
    The main feature of this visual identity is a system of pictograms which depict animals living in Cracow Zoo. This solution affects logo. It allows variety of combinations based on mentioned images. Read Less
    Published:
Zoo Kraków
The Cracow Zoo visual identity.
The main feature of this project is a system of pictograms which depict animals living in Cracow Zoo. Those images affect logo and allow variety of combinations. The main idea was to create whole identity system not only institution’s logo. Hand drawn symbols make visual identity recognizable and distinctive. Warm colours refer to nature’s palette.