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    Branding for Merino Ayala Architect, based on a monogram including its two initials. The A represents a compass used for architectural planning
Merino Ayala is a mexican architect based in Guadalajara city. The branding process came along with inspiration from his creations and style. The final product was a clean monogram with his two initials representing a compass with straight lines and a loop to ensure a continuous flow throughout the traces.