Every year, Thinkwell likes to send out a holiday gift to thank their clients and they wanted to do something different to celebrate their new book "Social Experiences." Tasked with finding a unique and custom packaging solution, I worked with a local vendor to come up with the concept, design and components of this gift. Since both the company and the book revolve around creating experiences, that became the thesis of the gift as well.

 

With the book as the centerpiece, each of the components supported the gift's theme of "Cozy up with Thinkwell." We wanted clients to experience reading the book in cozy comfort, which drove the inclusion of a mug with hot cocoa and knit gloves. All four components fit snuggly into a custom portfolio box, which was subtly branded to encourage recipients to reuse the package.

 

Not only did this custom gift elevate Thinkwell's brand with its sleek design, it connected the company with its clients, who gave rave reviews when they received it.