Company: MKTG
My role: Strategic Planner
To Nike, everyone is an athlete and life is the court. But the Nike+ FuelBand was only worn by a certain few who felt like traditional athletes or who liked to monitor their fitness. Nike came to us and asked how they can get the Nike+ FuelBand in the hands of people outside these current purchasers. How would Nike appeal to the top NYC chef who runs around day and night or the fashion designer who loves to dance at the best nightclubs?
