This was one of those ( sadly rare occasions) in which there was a chance to work directly with the show characters. The quick shooting was done in a day to take advantage of the actor, wardrobe and props availability. After this, there was a ton of post-production and compositing to create the bizarre world and establish the "mood" for the promo. It's important to say that Pancho Villa was killed while driving by a group of seven gunmen that shoot over 40 bullets to his car. Some say he was found dead with a hand on the wheel and the other one reaching for his gun. In this sense, our promo could be considered "not accurate" from a historic point of view, so it was necessary to add into the mix a sense of unreality, twisted dream or nightmare... Those that live by the sword die by the sword.
Company: Totuma Communications & Design
Client: Discovery Channel LATAM
Copy & Project Description: Totuma Communications & Design
Client: Discovery Channel LATAM
Copy & Project Description: Totuma Communications & Design
Art Direction Graphic Design Compositing 3D Color Grading ChromaKeying
Vladimir Mihalkov Cristina Briceño Vladimir Mihalkov Alejandro Ocando Vladimir Mihalkov Marcial Gonzalez
Hubert Reinfeld Alejandro Ocando Alejandro Ocando
Marcial Gonzalez
2013 BDA PROMAX latin america 2013 BDA PROMAX latin america
Prize: Gold Prize: Silver
Category: Total package design Category: Art direction & design: promo
Project: Pancho villa teasers Project: Pancho villa teasers
Client: Discovery channel Client: Discovery channel
Submitted by: Discovery channel latin america Submitted by: Discovery channel latin america
