A while ago I created a campaign for 7up, where the main objective was to focus on that littling feeling of positivity you get when you open a can of 7up. So, the idea was that because of 7up is so sweet and uplifting, you just can't help but feel up when drinking it... No matter what situation you're in! I used a lot of humor and charming illustrations to get the message across, created a 360 campaign with everything from ambient ideas to a number of funny TVC's.
