Each and every one of us got a hobby. Not long ago my dad found a new one. Brewing, more specifically "Beer Brewing". After being inspired by friends who brewed their own beer, he eventually started himself a home brewery.
His home brewery is now known by everyone in the family and is still going strong today.
I was awarded with the concept and the visual. Beer labels, logos and icons was left for me, and I didn't complain. I'd never done this before, but soon got in to the brewing side of life, the culture, the fest, the ideals and the message. Why not put all that into one bottle, I was inspired by the whole idea of a brewery and searched up diiferent brands, and was surprised, they were almost more into what that was on the outside of the bottle, than the inside. Big norwegian and upcoming brands such as 7 Fjell Bryggeri, Færder Mikrobryggeri and an american brewery called Modern Times Beer were the main inspiration.
And the rest is going on in a basement.
My father wanted the "B" & "P" in "Basement Productions" to stand out, because of his initials "BP", I tried to not make the logo complicated and out of symmetry, instead I made it to the logo, mirroring the B to the P to create a round and dynamic logo.
The logo was done, so now I just had to create something coomon for every label, I was curious on the "drink & drive" concept. And so the icon was born. Using standard road signs, but turning them into the "drink & drive" concept; Driving into water, bumpy road, and uncontrolled driving.
My dad's first name is "Bjørn" which in english translates into "Bear", which is the reason the label features a bear paw.
"MCMXLI" is roman numerals for my dad's birth year.
"Brewed by Senior, approved by Junior", in the early beginning of the brewing I was a second hand brewer or assistent, but later lost the title, but then got the title for art director and designer. So still keeping it to the old fashion, the tagline stands for the old days.
As the project goes on I'll continue to update...
Awarded a place in Design and Design International Award Book of the Year Volume 9